P3 (a,b,c)

Fitness For Purpose - The Style of my photoshoot portrays a Glamour look to advertise the new Red Mac Lipstick Product. To show the red lipstick effectively, we used white background and black clothes so that the model wearing the lipstick will be in contrast with the background, to ensure it stands out. This is an appropriate match for the product because the lipstick is easily seen, and the glamorous look including the fashion, such as the black flapper dress will catch many women's/girl's attention in which are the target audience for this photoshoot and help advertise the new lipstick. 

Here are some of my most successful pictures taken in the photoshoot. These photos are advertising Red Mac lipstick, in which the Female Model, Felicity Stocker is wearing. 

 1) Composition: This photo uses the rule of thirds, because Sam is placed on the imaginary vertical line that lies to the left, and Felicity is placed on the imaginary vertical line that lies to the right. This helps the viewer focus on the two most important subjects in the photo and helps to add balance and interest to this photo.
This photo was shot at eye level, which helps the viewer feel as if they are there in the photo, and helps them connect with it more, letting them focus on the main subject.
The Background of this photo is plain white so that the main subjects stand out and help the audience focus on what it more important. The red lipstick being advertised is on contrast with the white background which helps highlight it and advertise it better. The plain background also ensures that nothing distracts from the main subject.
The lighting key for this image is High key, which made it evenly lit, and gives it a realistic look creating an upbeat mood making the photo more interesting and exciting for the audience to look at. The lighting is fairly high quality, which helps to show the contrast between the red lipstick and the blank background helping the audience to see what is being advertised easily.
Image Exposure, Focus and Lenses

The shutter speed for this photo was 1/80 Seconds which gave it a shorter exposure allowing less light in, ensuring that the photo is in focus. 

The aperture for this photo was f/8 which gave it a shallow depth of field, allowing more light in for the main subject to be fully in focus, so that it is in contrast with the background. 

The ISO speed ratings for this photo were 640, giving it a higher quality to make the photo more upbeat and interesting. 

The lighting used for this photo was a various amount of studio lighting, which mainly consisted of a key light, as the main light. It was the strongest and had the most influence on the look of the scene. We placed it to the side of the subject. We then had a fill light which was on the opposite side of the key light used to fill the shadows created by the key. It was softer and less bright than the key so that the photo was not over exposed. Lastly we used the back light, behind the subject which lighted it from the rear. There were other lights used for the photoshoot which helped to brighten the picture and provide definition and subtle highlights around the subjects outlines. 

 2) Composition : This photo also uses the rule of thirds, because Sam is placed on the imaginary vertical line that lies to the left, and Felicity is placed on the imaginary vertical line that lies to the right. This helps the viewer focus on the two most important subjects in the photo and helps to add balance and interest to this photo.
The background for this photo is blank so that the red lipstick is highlighted and is in contrast. It also helps to highlight the red lipstick mark on Sam's cheek. This helps advertise the lipstick because the audience are able to focus on it easily. The lighting key is high key, because it is evenly lit giving it a realistic look and upbeat mood. It is also a hard quality and linear to show the contrast between the background, the two models and the red lipstick being advertised.
Image Exposure, Focus and Lenses:

The shutter speed for this photo was 1/80 Seconds which gave it a shorter exposure allowing less light in, ensuring that the photo is in focus. 

The aperture for this photo was f/8 which gave it a shallow depth of field, allowing more light in for the main subject to be fully in focus, so that it is in contrast with the background. 

The ISO speed ratings for this photo were 640, giving it a higher quality to make the photo more upbeat and interesting. 

The lighting used for this photo was also the studio lighting used in my other photos. 

3) Composition :  This photo breaks the rule of thirds, as it is not placed on any imaginary vertical or horizontal lines. The main focus is in the middle of the picture which is more effective because the audience and drawn to the model straight away. The background being blank also helps with this because the model wearing the red lipstick is in contrast with the background. The lighting key for this image is High key, which made it evenly lit, and gives it a realistic look creating an upbeat mood making the photo more interesting and exciting for the audience to look at. The lighting is fairly high quality, which helps to show the contrast between the red lipstick and the blank background helping the audience to see what is being advertised easily. 

The model is smiling, while holding the lipstick which shows that she loves wearing the Mac lipstick, this helps to advertise the product because the audience will see how happy she is when she is wearing the lipstick. 

Image Exposure, Focus and Lenses:

The shutter speed for this photo was 1/80 Seconds which gave it a shorter exposure allowing less light in, ensuring that the photo is in focus. 

The aperture for this photo was f/8 which gave it a shallow depth of field, allowing more light in for the main subject to be fully in focus, so that it is in contrast with the background. 

The ISO speed ratings for this photo were 640, giving it a higher quality to make the photo more upbeat and interesting. 

The lighting used for this photo was also the studio lighting used in my other photos. 

 4) Composition: In this photo, Felicity is placed slightly to the right, on the imaginary vertical line, so it uses the rule of thirds. This helps the viewer focus on the most important subject in the photo and helps to add balance and interest to this photo.
The background of this photo is plain white which helps the red lipstick to stand out because it is in contrast with the white. This ensures that the lipstick is being successfully advertised because the viewers eyes are drawn to it straight away. The lighting key for this image is High key, which made it evenly lit, and gives it a realistic look creating an upbeat mood making the photo more interesting and exciting for the audience to look at. The lighting is fairly high quality, which helps to show the contrast between the red lipstick and the blank background helping the audience to see what is being advertised easily.
Felicity is holding the lipstick, wearing it, and laughing/smiling which helps advertise the product because they are the three things in the photo that the audience are drawn to.
Image Exposure, Focus and Lenses:

The shutter speed for this photo was 1/80 Seconds which gave it a shorter exposure allowing less light in, ensuring that the photo is in focus. The aperture was set at f/7.1 which gave it a shallow depth of field, allowing more light in so that the main subject was in focus and not blurry.
The ISO speed ratings were set at 640 which gave the photo a higher quality so the photo was more upbeat and made the lipstick stand out more in front of the white background.

The lighting used for this photo was also the studio lighting used in my other photos. 

 5) Composition: This photo uses the rule of thirds because Sam is placed on the imaginary left vertical line, showing that he is the main subject. This adds balance and interest to the photo.
The viewpoint of this photo is eye-level to make the viewer feel as if they are more connected to the picture and it also helps them to focus on the important features of this photo, which is the lipstick and the model. The background of this photo is plain, white which is in contrast with the black suit the model is wearing, and the red lipstick he is holding. The model is wearing a white shirt, and is holding the red Mac lipstick in front which is in contrast and helps you to focus on the red lipstick which is being advertised. The lighting is high key, it is evenly lit and has a realistic look to it. It is also linear and has a hard quality so you can see the contrasts of the model, the lipstick and the white background.
Image Exposure, Focus and Lenses:

The shutter speed for this photo was 1/80 Seconds which gave it a shorter exposure allowing less light in, ensuring that the photo is in focus. The aperture was set at f/7.1 which gave it a shallow depth of field, allowing more light in so that the main subject was in focus and not blurry.
The ISO speed ratings were set at 640 which gave the photo a higher quality so the photo was more upbeat and made the lipstick stand out more in front of the white background.

The lighting used for this photo was also the studio lighting used in my other photos. 

 6) Composition: This photo uses the rule of thirds because both models are placed slightly to the right, on the imaginary vertical line. This added balance and interest to the photo. The background of this photo is plain, white and the models are both in black which adds a contrast and helps the audience to focus on both the models. Felicity is also wearing the Mac lipstick which stands out because it is also in contrast with the white background, this is helping the lipstick to be advertised because it clearly stands out. The lighting is high key, linear and hard quality which helps to show the contrasts and makes the photo more upbeat and interesting.
Image Exposure, Focus and Lenses:

 The shutter speed for this photo was 1/80 Seconds which gave it a shorter exposure allowing less light in, ensuring that the photo is in focus. The aperture was set at f/7.1 which gave it a shallow depth of field, allowing more light in so that the main subject was in focus and not blurry.
The ISO speed ratings were set at 640 which gave the photo a higher quality so the photo was more upbeat and made the lipstick stand out more in front of the white background.

The lighting used for this photo was also the studio lighting used in my other photos. 

 7) Composition : Even though, the white mat has not covered the whole floor in this picture, It is still one of my most successful photos. This problem can be edited in photoshop, where I will crop the darker flooring out. This photo slightly uses the rule of thirds, because the two models are placed in the middle, but slightly to the right on the imaginary vertical line. The background is plain, white helping to highlight the main subjects and focus on the red lipstick because it is in contrast with the white background. The lighting is hard quality and high key to enhance the models and lipstick which helps to advertise.
Image Exposure, Focus and Lenses:

 The shutter speed for this photo was 1/80 Seconds which gave it a shorter exposure allowing less light in, ensuring that the photo is in focus. The aperture was set at f/7.1 which gave it a shallow depth of field, allowing more light in so that the main subject was in focus and not blurry.
The ISO speed ratings were set at 640 which gave the photo a higher quality so the photo was more upbeat and made the lipstick stand out more in front of the white background.

The lighting used for this photo was also the studio lighting used in my other photos. 

8) Composition : This photo breaks the rule of thirds, but it is effective because both the models are placed in the middle which helps the audience to focus on them straight away. The background is plain, white which is in contrast with the models because they are dressed in darker clothes. It is also in contrast with the red Mac lipstick Felicity is holding, this is helping to advertise the lipstick because it stands out in front of the background. The lighting is high key, and hard quality which highlights the contrasts, and makes the photo more upbeat and exciting.
This photo helps to advertise the lipstick because Felicity is laughing, while wearing the lipstick which the audience are drawn to. It also shows that she is happy when she wears the lipstick.
Image Exposure, Focus and Lenses:

The shutter speed for this photo is 1/25 seconds which gave it a slightly short exposure, allowing light in, and ensuring that the main subjects are in focus. 

The Aperture was set at f/5.6 giving it a shallower depth of field, which makes the background slightly blurred but the main subjects in focus. 

The ISO speed ratings were set at 250 to give the photo a higher quality making it more upbeat and exciting. It also helps to highlight the contrasts of the models, lipstick and white background. 

The lighting used for this photo was also the studio lighting used in my other photos. 

9) Composition: This photo uses the rule of thirds because Felicity is placed on the imaginary vertical line that lies to the right, helping to add balance and interest to this photo.
The background for this photo is again, plain and white to ensure that the model is the main focus. Felicity is wearing black clothes so she is on contrast with the background as well as the lipstick she is holding. The lipstick is not covering her face, but instead it is placed in front of the white background so that it is in contrast with it and the audience can focus on it more easily.
The lighting key is high and it is high quality to give the photo a more upbeat and exciting mood.
The leading lines for this photo  is straight and vertical, the leading lines are formed by the model to ensure that she is the main focus.
Image Exposure, Focus and Lenses:

The shutter speed for this photo is set at 1/64 seconds which gave it a shorter exposure, allowing less light in so that the main subject was in focus and helped the audience to view her easily. 

The Aperture was set at f/5.6 giving it a shallower depth of field, so that the main subject was in focus, while the background was blurred, which helped to highlight the model and the lipstick better. 

The ISO speed ratings were set at 250 which gave the photo a higher quality so that the photo was more smooth. 

The lighting used for this photo was also the studio lighting used in my other photos. 

10) Composition: The background for this photo is plain, white which help to highlight the contrast between the models and the background, because they are wearing dark clothes. It also helps to highlight the contrast between the red lipstick Felicity is wearing, with the background which makes it more successful for advertising because the audience are drawn to it.
This photo was shot at eye-level to make the viewer feel as if they are there with the models, and can help them focus on the lipstick better than if the camera was shot at a higher or lower angle. This ensures that the lipstick is being advertised. The lighting for this photo is high key, because it was evenly lit and gave it a realistic look, and it was also a hard quality to show the contrasts.
Image Exposure, Focus and Lenses:

The shutter speed for this photo is 1/50 seconds giving it a short exposure, allowing less light in, ensuring that the main subject is in focus. The aperture was set at f/5.6 giving it a shallow depth of field, which made the background blurred to help highlight the main subjects which were in focus. 

The ISO speed ratings were set at 250, to give the photo a higher quality because I wanted a smooth photo rather than a noisy photo. 

The lighting used for this photo was also the studio lighting used in my other photos. 

 11) Composition: The leading lines for this photo are vertical and straight, and are formed by the two models which help the audience to focus on them and help advertise the lipstick that Felicity is wearing. The models cover most of this photo, but the background that is visible, is plain white to ensure that the models and lipstick are the main focus because they are in contrast with the background. The lighting for this photo is slightly high key to give it a more realistic look, and slightly hard quality to give the photo a more exciting and upbeat mood, and to ensure the contrasts are seen to help advertise the lipstick. But they were not as high key, and hard quality as the lightings in the photos above because I tried to get a misty, calming look to show that the lipstick is not just for outgoing girls who love to party, but also for girls who are not going out for a party, and just want to wear it for a casual outing. The misty look, makes the photo more calming, but also gives it a pretty and delicate look to show that the lipstick can make a girl feel special.
Image Exposure, Focus and Lenses:

The shutter speed for this photo is 1/40 seconds which gave it a shorter exposure ensuring that the main subjects are in focus. The aperture was set at f/8 to give the photo a shallower depth of field, allowing more light in so that the background that is visible is blurred, to help highlight the models because they are in focus. The ISO speed ratings were set at 1000 which gave the photo a lower quality to the photos above, to give it a calmer look. 

The lighting used for this photo was also the studio lighting used in my other photos. 

 12) Composition: This photo uses the rule of thirds, because Felicity is placed to the right on the imaginary vertical line, adding balance and interest to the photo. The background is white and plain to ensure that the model and the red lipstick she is wearing is the main focus. The black dress neckless, headband and lipstick Felicity is wearing is in contrast with the background to help highlight them easily for the audience. The lighting is high key, giving it a more realistic look, and is a hard quality to highlight the contrasts. This photo was taken at eye-level, to make the audience feel as if they are more connected with the photo and it ensures that they can see the red lipstick more easily to help advertise it.
Image Exposure, Focus and Lenses:

The shutter speed for this photo is 1/400 seconds which gave it a shorter exposure, allowing less light in to ensure that the main subject is in focus. The aperture was set at f/3.5 giving it a really shallow depth of field, which made the background blurry to help highlight the main subject, because the model was fully in focus which helped to advertise the red lipstick she was wearing. The ISO speed ratings were set at 640 giving the photo a higher quality, so that it was smooth rather than noisy. 

The lighting used for this photo was also the studio lighting used in my other photos. 

 13) Composition: The models take up most of this picture, so there is not a lot of background visible. The background is plain, white to ensure that the models are the main focus. They are also wearing black, and Felicity is wearing red lipstick so that it is in contrast with the background. The lighting for this photo is high key, so that it is evenly lit and gives it a realistic look. It is also hard quality to show the contrasts and make the photo more upbeat and exciting for the audience.
Image Exposure, Focus and Lenses:

The shutter speed for this photo is 1/200 seconds which gave it a shorter exposure, so that the motion was stopped and the main subjects were in focus.  The aperture was set at f/3.5 to give the photo a shallower depth of field, allowing more light in and making the background blurred, so that the main subject was in focus to ensure it is highlighted. The ISO speed ratings were set at 800 giving it a higher quality to make the photo more smooth. 

The lighting used for this photo was also the studio lighting used in my other photos. 

14) Composition: The leading lines for this photo are straight and vertical, and are formed by the two models to help the audience focus on them straight away. The background is white and plain, to ensure that the models are clearly seen because they are in contrast with the background as they are dressed in black. The lighting is high key, making it look more realistic, and is hard quality to show the contrasts.
Image Exposure, Focus and Lenses:

The shutter speed for this photo is 1/125 seconds to give it a shorter exposure, allowing less light in to ensure the motion was stopped so that the main subjects were in focus. The aperture was set at f/6.3 giving it a shallower depth of field, to make the background blurred, but the main subjects in focus so the audience can clearly see them and the lipstick being advertised in which Felicity is wearing. The ISO speed ratings were set at 2000 which gave the photo a lower quality so that it was not as upbeat as the others, and made it a more calm photo.